HubSpot, a United States software company, has announced a €40.35 million investment in an artificial intelligence-native research and development programme in Ireland, supported by IDA Ireland, according to Fintech News Switzerland.

The multi-year programme concentrates on foundational AI systems engineering, encompassing AI platforms and ecosystem development, product and infrastructure advancement, and AI-native go-to-market transformation.

The initiative aims to strengthen HubSpot's AI capabilities whilst supporting the company's goal of reaching 500,000 customers by 2028, up from more than 288,000 across 135 countries currently.

Development activities will create scalable AI platforms, tools and interfaces for faster and safer deployment across HubSpot's product suite and partner ecosystem. The programme will embed AI into the company's core infrastructure and products to improve performance, reliability and customer outcomes, whilst reimagining internal workflows and customer-facing processes in an AI-native manner.

Rich Archbold, general manager and senior vice president of Business Systems, Security & BizTech at HubSpot, said: "This is a strong vote of confidence in HubSpot's AI-native R&D vision. With support from IDA Ireland, we can anchor more of our most advanced AI systems engineering in Ireland and accelerate the multi-year AI-native transformation of our platform."

Archbold noted Ireland stands at the heart of that strategy, with the depth and ambition of engineering and AI talent providing confidence to tackle the company's most complex technical challenges.

HubSpot employs approximately 1,300 people in Ireland, including over 350 in research and development roles. Whilst most staff are located in County Dublin, 37 per cent are based elsewhere, reflecting a national footprint. The company operates a hybrid model to access talent across the country and support regional economic participation.

The investment represents continued expansion of HubSpot's Irish operations, positioning Ireland as a central hub for advanced AI systems engineering and platform development.

Explore comprehensive details on the AI research and development programme and workforce expansion in the complete report.